EXPLORE THE FLYWHEEL IN ACTION
BLOCH ACTIVE
Expanding from a cult favorite dance brand into activewear, Bloch Active went deep with Pilates Gang through:
- Product inclusion across multiple IRL events
- Perry as campaign model for new collection
- Ownership of Perry's pilates training experience, featuring 14 days of shoppable looks
CEAN
Launching a new wearable wellness brand, CEAN engaged across multiple touch points including:
- Founder podcast episode
- Affiliate partnership with Perry
- Product inclusion at multiple events
- Ambassador content creation
MODE PILATES
Connecting community from online to in-studio, Mode Pilates engaged via:
- Founder podcast episode
- Episode launch party in-studio, allowing local listeners to experience Mode first-hand
SPICY PILATES
The online teacher training tool sought an in-person touchpoint to increase awareness and tangibility:
- Fully bespoke event from strategy to execution
- Influencer guestlist
- Content distribution and community giveaway managed by Pilates Gang
EAST SYDNEY PRIVATE HOSPITAL
EAST SYDNEY PRIVATE HOSPITAL
Looking to sell tickets for 100+ attendee health and wellness event, East Sydney Private Hospital tapped Pilates Gang for:
- Ticket sales
- Pre event digital marketing
- Onsite community activation
- Post-event content coverage
HARPAH ACTIVEWEAR
EAST SYDNEY PRIVATE HOSPITAL
When launching a new activewear brand in a saturated category, customer feedback is key - that's where we came in:
- Product giveaway + live feedback loop at Walk Club
- Ambassador content creation
- Exclusive offer code for Pilates Gang community
